Chapter 1:  COVERPLAY

Entrepreneurs, Amy Feldman and Allison Costa, founders of CoverPlay, present their business to a panel of investors on the TV show Shark Tank. They are asking for $350,000 for a 15 percent stake in their company. CoverPlay is an insert that goes into baby play pens so that when they get dirty, the parent can take the cover off and wash it. Run Time 9:48.

                 CoverPlay Questions                                     CoverPlay Video Link

 

Chapter 2: GOYA

This video offers a brief history of the company and emphasizes the importance of the culture of food, which is how Goya has been able to set themselves apart from competitors and achieve large scale growth. Run time 4:02

                 Goya Questions                                            Goya Video Link

 

Chapter 3: TEST MARKETING

This video talks about the diversity of Columbus, Ohio, which is why many companies such as Wendy’s, Piada, and Giant Eagle Supermarket use it as a test market. Run time 4:34.

                 Test Marketing Questions                             Test Marketing Video Link

 

Chapter 4: CAJUN KETCHUP

This video describes how Tabasco is a part of people’s lifestyle, mainly in New Orleans, Louisiana. The second part of the video gives a brief history of the company and shows how Tabasco is made. Run time 5:02.

                Cajun Ketchup Questions                               Cajun Ketchup Video Link

 

Chapter 6: FIESTAWARE

This video describes how the company began during World War II with the purpose of creating china to “brighten up people’s tables and give them something to be happy about.” They remain committed to this purpose, which has contributed to their success. Run time 4:03.

                Fiestaware Questions                                     Fiestaware Video Link

 

Chapter 7: AMERICAN BRANDS IN CHINA

This video describes how the company began during World War II with the purpose of creating china to “brighten up people’s tables and give them something to be happy about.” They remain committed to this purpose, which has contributed to their success. Run time 4:03. 

                American Brands in China Questions              American Brands in China Video Link

 

Chapter 10: TIFFANY'S

This video tells the story of the company beginning with its founders who had a knack for marketing and artistry, which contributed to the company’s image of an American luxury icon. The strength of the 175-year-old company lies in their product innovation. Run time 7:09.

                Tiffany's Questions                                        Tiffany's Video Link

 

Chapter 12: PET ORGANIZER 

Lisa Lloyd, founder of Treasure Chest Pets, presents her business to a panel of investors on the TV show Shark Tank. She is asking for $150,000 for a 20 percent stake in her company. Treasure Chest Pets are organizers for children that look like stuffed animals. Run Time 8:06.

                Pet Organizer Questions                                Pet Organizer Video Link

 

Chapter 13: LIPSTICK REMIX

This entrepreneur took a simple idea and was able to market it and secure $105,000 in funding from three of the “sharks” from the show Shark Tank. The entrepreneur identified a problem—lipstick will not come out of the tube if there is no more than 1/3 left—and created a simple lipstick mold and process to reuse these lipsticks and create new ones. Although the entrepreneur initially only wanted to give the sharks a 30% stake in the company, she agreed to a 50% stake to secure the retail, television, and feminine expertise of three of the sharks. Run time 9:58 minutes.

                Lipstick Remix Questions                              Lipstick Remix Video Link

 

Chapter 16:

This video takes you through Wal-mart with artist Brendan O’Connell, where he gets his inspiration for his contemporary artwork. It reveals people’s dichotomous reactions to his art and Wal-mart as an American experience. Run Time 5:10.

                Walmart Artist Questions                              Walmart Artist Video Link