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Principles of Marketing
This course is designed to provide students with a basic background of marketing activities as seen from the manager’s point of view. This course includes marketing strategy in general, packaging and branding, distributing and channel systems, retailing, wholesaling, mass media advertising, personal selling and matters concerning pricing decisions. This course is a dual credit course through Vincennes University.
What are you going to learn...
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Gain a theoretical and practical understanding of marketing decision making.
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Understand the role and importance of strategic marketing
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Learn the importance and methodology of marketing research and selecting target markets.
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Exploring the concept of consumer and business buying behavior and how to customize a marketing strategy to maximize results given these behaviors.
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Learn techniques applicable to developing and managing products as well as to branding and packaging products.
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Understand the variety of marketing channels and the concepts of supply chain management, retailing, wholesaling and direct marketing.
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Describe the need for integrated marketing communications and promotion methods, including advertising, personal selling, sales promotions and public relations.